Axis Mutual Fund
Financial data made visually pleasing
Annual reports in the financial sector generally tend to be boring. Axis Mutual Fund got us onboard to make their annual report Outlook a little less verbose.
The challenge here was to turn pages of raw, dull data into a livelier visual format, while still communicating tonnes of information in the most effective way possible. Driven by insights from investors, we were able to create a design that is as engaging as it is empathetic.
Outlook Report Design
Concept, Design, Illustration, Copywriting