Brand creation for a breakfast-focussed food company

What’s the most important meal of the day? Breakfast.

What’s the most skipped meal of the day? Breakfast.

​

With the lack of pocket-friendly, non-greasy and palate-friendly options in India, and most importantly – lack of time, people tend to skip breakfast.

Brekkie came onto the scene to serve a balanced, wholesome breakfast straight to your home or your office.

We worked hand in hand with the folks at Brekkie to create a brand experience that amplified Brekkie’s attitude and reflected its spirit, vibrancy and energy.

Brekkie launched in September 2014 with their signature vending carts. The Brekkie Shop, all day fresh food kiosks, subsequently launched in December 2016.

Project / 

Brand Identity Creation

Role /

Brand Identity, Concept, Art Direction, Design, Packaging

​