Bringing back authenticity
to boring office food
ChefsOnly was a young organization of passionate chefs that aimed to bring people home-cooked meals that are authentic, high on taste and healthy.
In order to bring out the compelling, human story behind the brand, we crafted the identity using a utensil that one would find in any kitchen, in any part of the country – the ‘kadhai’ (A traditional cooking pot).
The kadhai is the bare minimum requirement for a creative chef to make anything from a soup to an elaborate curry.
With food delivery apps becoming the new norm across the world, we focused on an experience that contributed to the culture of the place, rather than just existing within it. Sadly the founders at ChefsOnly had some disagreements with their investors and had to close down operations. We are proud of what we created and are looking forward to seeing them back in action.
Brand Identity Creation
Brand Identity, Concept, Art Direction, Design, Copywriting