Transforming a heritage brand for the modern world
Since decades, Minagold’s style has been celebrated for its expertise in jewellery design, the prominence of its lines, and its play with volumes and colours, transcending ages and boundaries.
Through true collaboration, we worked to get down to the nitty-gritty design details.
We worked closely with the Minagold team, bouncing ideas, exchanging files and creating concepts.Our partnership with Minagold resulted in a complete revamp
to take the heritage brand to the next level.
Brand Identity Creation
Brand Identity, Concept, Art Direction, Design, Copywriting