Noah was a started by a bunch of guys who felt they were missing something important in their lives and that was the opportunity to make stuff with their hands.

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As a fan of heritage goods and brands, they got inspired by real craftsmen. They decided to learn the skills themselves and just by ‘learning by doing’ they managed to teach themselves the making of quality leather goods.

Noah needed an identity that incorporated their vision of creating modern designs, using traditional methods.

 

Working hand-in-hand with the Noah guys, we tried to develop a system that draws inspiration from geological processes such as sediment layers and effects of their erosion in nature.

Noah – the ark of fashion, has launched in Sri Lanka and is coming soon to India.