Qube

Opening new doors for the brokers

qube is India’s first real-time platform in the real estate industry that aims to give brokers a platform they can call home.

 

qube asked us to design and develop their new identity. The biggest challenge facing qube was that the real estate industry, especially for brokers, was highly unorganized and untrustworthy. We had to conceptualise a brand that brokers could identify with and make it part of their life.

 

To reflect what qube stands for, we created a symbol so simple and intrinsic to a broker’s life – the handle. The ‘qube handle’ represents the act of opening new doors for brokers; doors of opportunities and prosperity.

qube asked us to design and develop their new identity. The biggest challenge facing qube was that the real estate industry, especially for brokers, was highly unorganized and untrustworthy. We had to conceptualise a brand that brokers could identify with and make it part of their life.

 

We also designed the app, website, marketing collaterals and a broker kit. A simple video was created to help illustrate various advantages of qube and its platform.

Project / 

Brand Identity Creation

 

Role /

Brand Identity, Concept, Art Direction, Design, Copywriting

create stuff you love.

TM

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