Reintegrating victims of sex trafficking through a sustainable social enterprise
Threads of Freedom (ToF) is a social enterprise revolutionizing the way survivors of sex trafficking and those at high risk of being trafficked, reintegrate themselves into society.
The mission is simple: Give these women their lives back through meaningful employment and social support.
Most trafficked women lack the confidence and skills needed to reintegrate into society. Their past leaves them stigmatized; they’re spurned by their families and judged by potential employers. This leads to insecurity, isolation and an inability to start the next chapter in their lives.
ToF works with non-profit rescue organizations and professional clothing manufacturers to provide job training, employment, counseling and support for these exploited women.
We needed to come up with a name and a brand identity system that reflects the company’s philosophy – stylish fashion that speaks without the preach. Taking from the name of the parent brand – Threads of Freedom (ToF), we came up with the cute and catchy name ‘tofu’ which stands for ‘Threads of Freedom and U’.
Not only did we create a transformative and disruptive visual system but also one that exudes positivity and good vibes.
Brand Identity Creation
Brand Identity, Concept, Art Direction, Design, Copywriting, Naming